We talk a lot about trends in the beauty industry. I’m part of it; I relish writing a hair or nails trend report at this time of year. But while we often look ahead and think about beauty resolutions, on the other side of the coin are the things we should probably leave behind.
Because the thing is, while there are so many interesting innovations and brands doing genuinely brilliant things in the beauty space, there are other trends in this industry that are, to put it mildly, really grating on experts. Recently I was thinking, wouldn’t it be great to get all of these beauty bugbears in one place for consumers to take note of? An industry out list, if you will.
