If you've ever used the search function on Amazon during a sales event like Black Friday, you'll be aware that it's absolutely terrible. I don't mean a bit awkward or quirky, like actually terrible. For instance, if you search for iPad in the Black Friday section, you get one result from Apple, the 10th generation iPad. The following 11 results are all tablets from either Samsung or Amazon. If you search for iPhone, not a single result on the first page is an Apple device. The same goes for AirPods, Apple Watch, and MacBook, although the latter two are ever so slightly better.
The upshot is that if you want to immerse yourself in deals for a certain sector, like Apple and Apple-adjacent accessories, you're better off looking elsewhere. That's why we've compiled a carefully curated list of nearly every single deal we're tracking now that Black Friday is in full swing, be it Apple or one of the many trusted third-party accessory makers we love here at iMore. Our team has more than 40 years of collective experience covering Apple and Apple accessories, and we've pulled together every sinew of our conscience to find the best deals on the web. So ditch Amazon's terrible search bar and take a look at everything Black Friday has to offer!
iPhone deals
Apple's iPhone is the company's most iconic product, and right now its lineup looks better than ever. The iPhone 15 Pro is the best iPhone available right now and one that's already seeing some excellent discounts in the Black Friday sales across a range of buyers. If you don't want to splash out on the latest and greatest there are also deals to be had on the iPhone 14 and iPhone 13 too. If you really want to save money or you're looking for a great iPhone gift, the $149 iPhone SE deal at Verizon is a fantastic shout.
The truth is that the best way to make a saving on the iPhone, a real saving, is to buy one on a carrier contract from the likes of Verizon, AT&T, or indeed Amazon. The latter is selling the iPhone 15 Pro at a massive 100% off when bought with a Boost Infinite plan. My iPhone 15 Pro has been a delight in its first two months, but I also have fond memories of the iPhone 12, 13, and 14, too.
Mac deals
Whether you want a great laptop or a new desktop, there's a Mac deal for everyone this Black Friday. Our favorite is this $499 M2 Mac mini deal at Amazon, which packs a serious punch for a sub-$500 machine. There are also savings to be had on several of Apple's brand new M3 Macs including the new iMac and the M3 MacBook Pro. With M3 so fresh and no other Macs due for a while, there's never been a better time to grab some of these deals. I'm especially fond of some of the M2 Pro deals that are very attractive when compared with the new M3 models. The M2 Pro powers my own MacBook Pro and I've never found myself wanting for power.
iPad deals
Apple's iPad is the quintessential tablet experience and one unrivaled in the tech space. Thanks to its epic combination of hardware and software, these are the ultimate portable touchscreen devices. They're almost too powerful for their own good, but they're also some of the most heavily discounted products in Apple's range over Black Friday thanks to their higher prices and the fact most have now been available for some time. It's now possible to own an iPad for just $229 thanks to a massive saving at Amazon, and that tablet is going to perform better than most cheap Android offerings on the market. My other favorite is the 10th-generation iPad and the M-powered iPad Air.
Apple Watch deals
Apple Watch is the ultimate iPhone companion and the best fitness tracker for Apple users thanks to its close integration with Apple's other products, with nifty quality-of-life benefits such as unlocking your MacBook with your Apple Watch. Despite being just a couple of months old you can already save on both the Apple Watch Series 9 and the Apple Watch Ultra 2 at Amazon. I've used both and love them for different reasons, and they're both big upgrades on their predecessors, meaning you should be really targeting the newest models if you can afford it. If not, there are fantastic deals all across the range including an Apple Watch SE 2 for just $179 at Amazon.
AirPods deals
When it comes to wireless headphones, it doesn't get more ubiquitous than AirPods. Though many have tried, few have come close to the combination of pricing, sound quality, and convenience that AirPods offer Apple users. Even at their standard prices, it's hard to recommend anything else, and at a discount, there's simply no competition. I would never be without mine and can't recommend them highly enough. Top picks here include AirPods 2 for just $79 at Amazon, and discounts on the brand new USB-C AirPods Pro 2, also at Amazon. Don't forget to check out the best AirPods Black Friday deals as well to really get some excellent deals.
Speakers and audio deals
When it comes to smart speakers you can't go far wrong with Apple's HomePod, but if you don't like Siri or you're less plugged into the Apple ecosystem, then there are plenty of other options to choose from. Sometimes you just want a speaker you can connect your phone to with no frills. Our house is filled with HomePods big and small, and AirPlay connectivity is a huge bonus here. However, Apple's own smart speakers are pretty expensive, especially its HomePod mini. If you had to choose, I'd say the larger one gets you much more bang for your buck, especially when it's discounted, like this B&H Photo HomePod deal for $279.
Smart home deals
A smart home is one of the best ways to take advantage of Apple's ecosystem and the power of technology. Kit like video doorbells and smart security cameras will literally make your home safer, while lights can help save energy and offer a sense of warmth and personality. There are as many "smart" home gadgets as there are things to put in your home these days, and some of the most popular ones are on sale here. A smart home can be made smarter with the power of Siri and technologies like thread, letting you control all of these gadgets using your Apple products, or even just your voice.
Accessory deals
A good home office can always benefit from accessories like hubs, monitors, docks, and more. Furthermore, Apple's own office accessories including items like its Magic Mouse and Track Pad are usually very expensive, making Black Friday one of the only times it often makes sense to buy Apple's own devices instead of third-party peripherals from the likes of Logitech. Home office accessories also make great gifts ahead of the holiday season!
Apple TV & Home cinema deals
The Apple TV 4K has been a mainstay of our home entertainment system for years now. Flanked by two HomePods in stereo, it's the ultimate audio-visual experience for any entertainment lover. But a good Apple TV is only as good as the actual TV you're watching it on, and I'm casting a jealous eye over some of these 4K deals. 4K TVs are some of the most heavily discounted products in all of Black Friday and are really part of Black Friday folklore, the one product everyone seems to fight over in those massive Black Friday brawls you always see on the news at this time of year. Anyway, avoid the ruckus with our top picks from below.
