Quick links
If you've ever used the search function on Amazon during a sales event like Black Friday, you'll be aware that it's absolutely terrible. I don't mean a bit awkward or quirky, like actually terrible. For instance, if you search for iPad in the Black Friday section, you get one result from Apple, the 10th generation iPad. The following 11 results are all tablets from either Samsung or Amazon. If you search for iPhone, not a single result on the first page is an Apple device. The same goes for AirPods, Apple Watch, and MacBook, although the latter two are ever so slightly better.
