Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Nottingham Post
Nottingham Post
World
Nia Dalton & Neil Shaw

10-year-old with 1.7m TikTok followers has £350,000 Merc and a Louis Vuitton bag

A 10-year-old girl who has 1.7million followers on TikTok has ber own Mercedes G Wagon and £2,000 Louis Vuitton bag, as well as a wardrobe packed with everything from Gucci to Hermes. Moo Abraham shot to fame on TikTok last year casually adding up the cost of her outfit to £58,500 - including a £10,000 watch and £4,000 necklace.

Her parents, Adam and Emily Abraham, run pre-loved luxury goods stores in London, and many of Moo's expensive belongings have been passed down by her parents as family heirlooms. Others - like her 4x4 wagon - are brand new, reports the Mirror.

Moo;s mum Emily said: "She has a couple of little designer bags which we have collected for her over the years, the Louis Vuitton Nano Speedy is her favourite."

In a recent video with celebrity car customiser, Yianni Charalambous, Moo got her Mercedes-AMG G63 wrapped in a metallic unicorn colour.

Adam and Emily Abraham run pre-loved designer goods store Love Luxury (Image: Emily Abraham)

Other popular footage online shows her shopping in Harrods, buying her dad Adam, 36, a private jet, and handing out cash to strangers in the street. Despite what many of their 1.7 million followers may think, Emily, 45, said her youngest child isn't spoilt, though she does know she's privileged.

"I do understand that a lot of the TikToks give the impression [of Moo being spoilt], but people don't see what goes on behind the scenes," Emily said.

"Moo certainly doesn't get everything she wants and she really appreciates what she does get, because she sees the hard work that goes into being able to buy these things. We always teach her that she's in a very privileged position and is able to help others because of that," she said.

Moo owns designer handbags and watches, including Hermes and Louis Vuitton (Image: Emily Abraham)

Moo made her debut on the catwalk for London Fashion Week this year. Emily said: "We did go shopping to Harrods before the shows and Moo picked out a gorgeous dress to wear which is now her favourite outfit.

"She does love Zara and wears more high street in everyday life, but I was happy to mark the occasion with something a bit more extravagant for her."

Moo also helps her parents run their Knightsbridge shop, Love Luxury. She also likes to bake, and enjoys fresh seafood, including gold-leaf wrapped prawns.

"For special occasions, we love to visit Chinese restaurant Kai Mayfair, she loves the wasabi prawns. She's a big fan of Cheatmeals too," Emily said.

Moo enjoys the finer things in life like gold-wrapped wasabi prawns and Gucci (Image: Emily Abraham)

The 10-year-old plans to start a career in the luxury fashion world. "She'd like to be a business woman like her mum and take over the family business," Emily said. "She loves seeing how all parts of the business work and has taken a great interest in the designer world.

"She already has a brilliant knowledge of the bags, watches and jewellery we sell including Chanel, Hermes and Rolex."

And the proof is in the pudding, as Moo has showcased herself guessing designer handbags blindfolded on TikTok.

Mum Emily said Moo isn't spoilt because she puts in a lot of hard work behind the scenes (Image: Emily Abraham)

Inside the family's store, Moo is familiar with meeting and greeting well-known faces and celebrities, such as boxer Floyd Mayweather.

"She asked him what it feels like to have won so many fights, and he said 'good' and fist pumped her," Emily said.

But, it's pop singer Ariana Grande who 10-year-old Moo would love to meet the most.

Moo would love to meet Ariana Grande and likes baking cupcakes at home (Image: Emily Abraham)

Talking about the life lessons Emily wishes to pass onto her daughter, she said: "Every failure is a lesson, and there's not much that a good positive attitude can't improve.

"Once Moo is old enough to have her own social accounts, I will also be teaching her that the negative comments and trolls, that are unavoidable online, are just people that are not happy in their own lives and want to bring other people down to be just as unhappy as them."

It is unknown whether Moo earns her own salary from her viral videos, and Emily declined to comment on her daughter's pocket money.

You can follow Moo on TikTok @loveluxury to see more about her lavish lifestyle.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.