Mick Howard leads 135-year-old manufacturer Clearly Drinks, which makes its own branded products as well as providing a contract bottling service to some of the industry's biggest names.
Earlier this year the firm revealed the positive impact of a £6.5m investment into its Wearside operation - a move Mr Howard described as a "brave and courageous decision" during the pandemic. Here he tells us more about the way in which Covid has changed the way Clearly Drinks works, amongst other things.
What was your first job (and how much did it pay)?