In the world of consumer psychology, a “price barrier” is a powerful, invisible line in the sand. When the price of a common, everyday item crosses a certain psychological threshold, shoppers will suddenly perceive it as “too expensive” and will stop buying it. For a huge number of our daily staples and small splurges, that magic number is five dollars. The moment the price of these ten items creeps over the $5 mark, they become “unbuyable” for a large number of consumers.
