Interest in Danish model Laila Hasanovic has surged during Wimbledon 2026 after television cameras captured her supporting world number one Jannik Sinner from his player box during the Gentlemen's Singles Final on Sunday, 12 July. Although absent from earlier rounds, Hasanovic has become a familiar face at Sinner's recent tournaments, regularly appearing alongside his family, coaching team and close friends during some of the biggest events on the ATP Tour.
Before becoming Sinner's girlfriend, Hasanovic had already established herself in the fashion industry, reaching the final of the Miss Universe Denmark pageant, working with international brands and later launching her own beauty business. Sinner publicly confirmed their relationship after winning the Vienna Open in October 2025.