When you think of musicians raking in millions, you probably picture streaming hits or sold-out concerts. But for many artists, merchandise—T-shirts, hoodies, vinyl, and even cereal boxes—brings in more cash than their actual music. With streaming platforms paying fractions of a cent per play, merch has become a major income stream. Some stars have turned their logos and slogans into global fashion brands. Here are 10 musicians who earn more from their merch than from their music.
1. Kanye West
