In the age of climate awareness and conscious consumerism, “green” has become more than a color—it’s a label, a marketing strategy, and a badge of honor. Shoppers around the globe are trying to make smarter, more sustainable decisions in an effort to reduce their carbon footprint. But sometimes, the products that are marketed as eco-friendly are anything but.
Hidden beneath layers of branding and buzzwords are complex supply chains, deceptive life cycles, and unintended consequences that do more harm than good. It turns out, not everything labeled “sustainable” actually helps the environment.
