If you’re not a natural blonde, chances are you’ve spent a lot of time, money and effort achieving a lighter hair colour. It can be a challenging colour to maintain and keeping the exact shade you’re happy with, without looking too yellow or brassy, is a common concern. This is where the best purple shampoos can help and to narrow it down to the top picks, I’ve spent months testing a variety of purple shampoos in my hair-washing routine.
I consulted an expert too – Hadley Yates, celebrity hairdresser, colour and hair extension specialist – who told me that the purpose of purple shampoo is to neutralise unwanted yellow or brassy tones in the hair. When applied to blonde, grey or lightened hair, it helps cancel out warmth and restore a cooler, cleaner, more polished tone. “It’s essentially a maintenance product that keeps colour looking fresh between salon visits,” he says.
