SoFi Technologies (SOFI) just gave investors a reason to pay attention, and it has nothing to do with loans or interest rates. It comes down to a single membership product that is growing faster than almost anyone expected.
The fintech company posted a blowout second quarter, but buried inside the numbers was a bold prediction from CEO Anthony Noto about where a new premium membership tier called “SoFi Plus” is headed. If he is right, it could reshape how investors think about the fintech stock.
