A leading cervical cancer charity is urging the Government to commit to stamping out the illness - and highlighted how around one in three of those invited in Newcastle do not attend vital screening appointments.
The new campaign, launched by Jo's Cervical Cancer Trust, highlights how the Government needs to improve screening, public awareness and vaccine uptake in order to tackle the illness which affects around 3,200 people a year across the UK. The country sees around 800 cervical cancer deaths a year.
Gosforth-born TV doctor Dr Ellie Cannon has also backed the campaign, and highlighted that progress had been too slow - and people continued to miss screening appointments at an alarming rate. Dr Cannon said: "Ending cervical cancer should be a priority and something we can all get behind. Progress to date has been too slow - GPs like myself are still seeing too many people miss their screening when called, which means they are in danger of being diagnosed late. This needs to change.