Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Diane Brady

Zynga founder Mark Pincus: AI can get you to a B-plus, but it won't get you to an A

Zynga Fortune
(Credit: Stefanie Keenan—Getty Images for for Village Global)
  • In today’s CEO Daily: The executive behind FarmVille shares lessons on creating and popularizing products in the AI era
  • The big leadership story: Who’s in charge of corporate AI spending?
  • The markets: A good day in Asian markets, with Korea leading the way
  • Plus: All the news and watercooler chat from Fortune .

Good morning. Zynga founder Mark Pincus made social gaming a global habit. Now he’s sharing his learnings—and has a lot to say about why AI won’t save you. Zynga reached more than a billion users with hits like FarmVille before being acquired by Take-Two Interactive in 2022. Now Pincus has written a book called Life at the Speed of Play that’s both a memoir and a guide to creating products that people want. These are hard-won lessons.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Christian group tries to preach to women at Texas Roadhouse; the women respond with their own kind of blessing, leading to police intervention
They certainly weren't expecting that.
We Got This Covered
We Got This Covered
SNL stars and alum weigh in on Shane Gillis’ sexist monologue
Gillis’s comments on the late night sketch comedy show have sparked intense backlash
The Independent UK
The Independent UK
Claude Lalanne’s bronze monkey armchair with ostrich leather seat sold for $1.079 million
Sotheby’s auction in December 2025 saw the sale of a remarkable gilt-bronze armchair by Claude Lalanne, which captured attention with its elaborate vines and monkey embellishments. This particular design, created in 1998, was the pioneer among Lalanne’s 'Singerie' armchairs to attract a successful sale. The high demand for Lalanne's artistry…
The Times of India
The Times of India
Jimmy Kimmel on Trump’s Nobel prize ‘snub’: ‘Thanks a lot, Norway. You made our baby cry’
The host discussed being called a ‘loser’ by Trump and the appointment of the new White House press secretary
The Guardian - US
The Guardian - US
5 Coffee Creamers That Add More Sugar Than You May Realize
Coffee creamer can make a morning cup taste like a coffeehouse treat, but a little splash can add more sugar than you might expect. Many popular flavored creamers contain around 5 grams of sugar per tablespoon, even when their sweetness doesn’t seem especially strong. The serving size is also smaller…
Grocery Coupon Guide
Grocery Coupon Guide
Restaurant Kids’ Meals vs. Fast Food: Which Is Actually Cheaper?
A kids’ meal is usually marketed as a smaller, cheaper option for children, but the best value depends on what comes in the box. Some meals include a full entrée, a side, a drink, and dessert for less than an adult combo. Others offer noticeably smaller portions, making the savings…
Grocery Coupon Guide
Grocery Coupon Guide
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play