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RideApart
RideApart
Sport

ZX Moto’s 820 X Might Be the Wildest Move From Kove’s Original Founder

Chinese motorcycle brands have been popping up fast, and some of them are getting ambitious enough to step onto the global stage. ZX Moto is one of the newest names trying to make that move, and its story starts in a pretty unusual place.

So here’s the weird part. ZX Moto’s founder, Zhang Xue, is the same guy who started Kove Moto. Yep, the brand that made a big splash with rally bikes and even showed up at Dakar. Then out of nowhere he steps away from that whole project and pops up again with a brand new company. It feels a little sus, honestly. Like, who starts one motorcycle brand, leaves it hanging, then starts another one right after. But here we are, and ZX Moto is now trying to make its own mark.

Once you get past the eyebrow raise, the story actually gets interesting. Zhang Xue isn’t some random dude. He’s an engineer who’s been deep in the powertrain world for years. Before any shiny show bikes, he was building engines and doing contract work for other manufacturers. So ZX Moto didn’t come out of thin air. It came from a guy who knows how to make motors work and wants full control over how they’re used.

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