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International Business Times UK

Technology

Ma. Kyla Morco

Zuckerberg Announces New AI Model on X, Not Threads: Elon Musk Says It Reached 12M Views 'For Free'

Elon Musk Mark Zuckerberg Threads Meta

Meta hasn't explained why Zuckerberg used X over Threads, but users questioned the choice for the product launch. (Credit: Wikimedia Commons / Anthony Quintano)

Mark Zuckerberg unveiled Meta's latest artificial intelligence model on X rather than the company's own social platform, Threads, prompting Elon Musk to seize on the decision with a sarcastic one-line response that quickly spread across social media.

The Meta chief executive introduced Muse Spark 1.1, a new agentic AI and coding model, alongside the company's Meta Model API in a series of posts on X. While the launch showcased Meta's latest AI technology, much of the online discussion quickly shifted to a different question: why had Zuckerberg chosen a rival platform for one of Meta's most significant product announcements?

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