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The Guardian - UK
The Guardian - UK
Technology
Chloe Mac Donnell Deputy fashion and lifestyle editor

Zuckerberg 2.0: why has Meta boss ditched drab hoodies in jazzy makeover?

Mark Zuckerberg, Paula Hurd and Bill Gates
Mark Zuckerberg with Paula Hurd and Bill Gates last March. After some almost robotic public appearances, his advisers realised he needed a makeover. Photograph: AP

For more than 20 years Mark Zuckerberg has made a Macbook grey T-shirt and equally drab-coloured hoodie his trademark. But now the Facebook founder has ditched his signature look in favour of something with a bit more oomph.

His new wardrobe features jazzy embroidered floral shirts, boxy black T-shirts emblazoned with Latin phrases, chain necklaces and a shearling coat that would not look out of place on the set of the western drama Yellowstone. He has even grown out his tightly cropped Caesar cut for looser curls.

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