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Peter Stuart

Zipp reveals first-ever smart wheels with integrated live tyre pressure sensors, but it's also snuck out an even more interesting product

The Zipp 353 NSW with AXS wheel sensor.

Following months of leaks and a year of patent-induced speculation, Zipp has officially unveiled its new 353 NSW and 303 SW wheelsets, complete with integrated live tyre pressure sensor technology.

Initially glimpsed at Omloop Het Nieuwsblad, on a set of 303s used by Tom Pidcock (Q36.5 Pro Cycling), the tyre pressure sensors immediately caused a flurry of excitement across the cycling tech world.

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