
Following months of leaks and a year of patent-induced speculation, Zipp has officially unveiled its new 353 NSW and 303 SW wheelsets, complete with integrated live tyre pressure sensor technology.
Initially glimpsed at Omloop Het Nieuwsblad, on a set of 303s used by Tom Pidcock (Q36.5 Pro Cycling), the tyre pressure sensors immediately caused a flurry of excitement across the cycling tech world.