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International Business Times

Zillow Allegedly Paid Redfin $100M to Exit Rental Ad Market, Regulators Claim

Zillow Redfin FTC United States

Zillow signage is seen during the 2025 Black Queer Creative Summit Breakout Sessions at Sofitel Los Angeles on September 20, 2025 in Los Angeles, California.

The US government says Zillow paid Redfin $100 million to back out of the rental ad market — a deal federal regulators claim is illegal and hurts both renters and property managers.

In a lawsuit filed Tuesday in US District Court in Virginia, the Federal Trade Commission (FTC) accused Zillow and Redfin of striking an unlawful agreement to stop competing in online rental advertising.

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