Zeta Global (ZETA) Attracts Bullish Traders as AI Marketing Gains Traction

Risk-tolerant speculators interested in a high-risk, high-reward opportunity may want to set their sights on technology company Zeta Global (ZETA). A data-driven, cloud-based marketing technology which empowers enterprises to acquire, grow and retain customers, Zeta’s flagship product represents one of the marketing industry’s largest proprietary databases. As enticing as its business model may be, ZETA stock is choppy, suffering a 16.51% year-to-date loss. Still, quantitative signals suggest a turnaround may be coming.

First, on a fundamental note, Zeta draws both intrigue and perhaps a touch of spiciness thanks to the company’s co-founding by John Sculley. The former Apple (AAPL) CEO notoriously fired Steve Jobs, although it’s much more accurate to state that Sculley orchestrated a boardroom showdown that led to Jobs’ downfall — an incident that he later regretted. Still, Sculley’s leadership and diverse experience may provide compelling clout for prospective investors.