Get all your news in one place.
100's of premium titles.
One app.
Start reading
RideApart
RideApart
Sport
Enrico Punsalang

Zero’s Netherlands Anniversary Promo Is Basically A Discount Without Calling It A Discount

Electric motorcycles have spent years trying to answer one very annoying question: why are they so damn expensive? It’s not a fun question, either. Nobody wants to be the person at the dealership explaining that the motorcycle costs more because it has fewer moving parts.

Yet that’s been the reality for electric bike manufacturers since day one. The technology is cool. The performance is impressive. The price tag, however, tends to make people suddenly very interested in used motorcycles again. That’s why a new promotion from Zero Motorcycles in the Netherlands caught my attention. On paper, it’s a celebration of the company’s 20th anniversary. In practice, it’s something much more interesting.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.