Zerodha founder Nithin Kamath said the company will continue to offer direct mutual funds for free, even as several platforms that started with the same model have either shut down, changed direction or are rethinking the business.
In a post on X, Kamath said Zerodha’s pricing philosophy has remained the same since it launched the discount broking model in India in 2010. The company decided then to charge a flat fee per trade, regardless of trade size, because the effort required to execute a small trade and a large trade is the same.
