January is here. The time to make unrealistic resolutions and cut back on excesses. Dry January or Drynuary has become an annual tradition for many, where they abstain from alcohol for a full 31 days. It started in 2013 by Alcohol Change UK, a charity aiming to create mindful alcohol consumption habits.
This year giving up alcohol may be easier than ever before.
A 2023 report by International Wine and Spirits Research (IWSR) says no-alcohol beverage volumes are set to grow at a compound annual growth rate (CAGR) of +9% between 2022 and 2026. In fact, popular dating platform Bumble’s study, conducted across 2,000 single adults, finds a growing trend of couples staying away from alcohol — with one in four single Indians choosing not to drink on dates in 2023 (called Dry Dating).
