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Sport

Zero Motorcycles Seeks To Electrify The Philippine Market In 2023

Zero Motorcycles is widely considered as the pioneer of electric motorcycles. Having been all about purely electric two-wheelers since 2006, the company was well ahead of the trend of today's oftentimes greenwashed electric two-wheelers. Now more than ever, Zero Motorcycles is expanding operations across the globe in a bid to accelerate the adoption of electric motorcycles.

We've seen it in Zero's recent partnership with Indian motorbike label Hero MotoCorp, solidifying the brand's interest in the Asian market. This time around, Zero Motorcycles has partnered up with Philippine-based company Integrated Micro-Electronics, Inc. (IMI), a subsidiary under the Ayala Corporation. In a similar manner to Zero Motorcycles, IMI is considered an industry leader in the motorcycle manufacturing sector in the Philippines. The company is responsible for the production and export of a sizable percentage of KTM and Husqvarna's small to mid-displacement models. 

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