Zendaya's elevating her already iconic résumé with one of her most interesting ventures to date — a brand partnership with running shoe brand On. Fresh off the high from her Challengers press tour, which included a slew of tenniscore ensembles, the actress is joining tennis star Roger Federer as an ambassador for the Zurich-based company. The multiyear deal includes more than just relying on Zendaya as a muse, she'll be actively participating in important conversations, working on designs for future collections and produce creative campaigns to take the brand to a whole new level.
While it may seem like a clever move given Zendaya's latest role as Tashi Duncan, the star's connection to the brand is purely natural. "It's no secret that I've been a big fan of On for a long time," she confesses. "I'm always wearing them on set, or when I'm traveling, rehearsing or running around with my dog. So it's a full-circle moment to make this partnership official."
