Zendaya has been unveiled as the new global ambassador for smartwater and will appear in a series of new adverts from the brand.
“We could not be more thrilled to have Zendaya join smartwater as the newest face of our brand,” said Matrona Filippou, Global Category President, Hydration, Sports, Tea & Coffee, The Coca-Cola Company. “A global icon and cultural force, Zendaya isn’t afraid to be true to herself, and that’s what makes her the perfect addition to the smartwater family.”
As the face of the brand’s newest campaign, Zendaya will work with smartwater to support community water quality and access improvements in various cities across the world, starting with Zendaya’s hometown of Oakland, California, by partnering with the Global Water Challenge (GWC) – a coalition of leading organizations collaborating to achieve universal access to clean drinking water.
