Zendaya has been unveiled as the new global ambassador for smartwater and will appear in a series of new adverts from the brand.
“We could not be more thrilled to have Zendaya join smartwater as the newest face of our brand,” said Matrona Filippou, Global Category President, Hydration, Sports, Tea & Coffee, The Coca-Cola Company. “A global icon and cultural force, Zendaya isn’t afraid to be true to herself, and that’s what makes her the perfect addition to the smartwater family.”
As the face of the brand’s newest campaign, Zendaya will work with smartwater to support community water quality and access improvements in various cities across the world, starting with Zendaya’s hometown of Oakland, California, by partnering with the Global Water Challenge (GWC) – a coalition of leading organizations collaborating to achieve universal access to clean drinking water.
Together, smartwater, GWC and Zendaya are launching the smart solutions: global water challenge, which will invite local organizations to apply for grant funding to GWC’s women for water action platform that uplifts women and their communities through the power of clean water access.
“Our organization doesn’t operate without the support of our purpose-driven partners, and we are grateful to have smartwater and Zendaya on board to help ensure communities in need have more access to clean water,” says Monica Ellis, CEO of Global Water Challenge. “With the smart solutions: global water challenge, we’ll specifically work to address community water access, improving and protecting water quality, and economic empowerment opportunities through water.”
