It's safe to say that traditional film promos can get a little stale after a while. Once you've seen a couple of floating head posters and an overly dramatic teaser trailer, it all starts to look the same, which is why the new promo for The Drama is (quite literally) making headlines.
Blurring the lines between reality and fiction, the upcoming film's playful campaign has been packed with surprises. From its nonchalant poster design to its unexpected guerrilla marketing, The Drama promises to be a Romance movie for the new generation.
