Zen Corporation Plc, the operator of AKA yakiniku restaurants, has expanded into Thailand's 23-billion-baht shabu suki market with the aim of boosting its overall AKA sales to 1 billion baht next year.
Pree Suvimolthirabutr, head of the restaurant business unit at Zen Corporation Group, said the market value of Thailand's shabu suki sector is immense compared to that of yakiniku, which is valued at only 9 billion baht.
