Zara fans will undoubtedly be already aware that the retailer isn't one to shy away from the slightly bizarre and abstract when it comes to its signature aesthetic photography. In the past, some clothing and accessories have been snapped alongside inanimate objects such as teddy bears and food.
However, it would seem its latest offering has left shoppers equal parts amused and disturbed. Some have even gone on to say that the brand has now "lost the plot" with its promotional images for a recently reduced long dress - standing at just £9.99 online, a whopping £70 less than its original price of £79.99.
It comes after fans spotted an unusual image for the brand's long printed green dress on it's website. The image was shared on parody Instagram account Awkward Zara - which boasts of 67k followers and often posts pictures of the retailer that tend to poke fun at some of its more eccentric campaigns and fashion imagery.