Zara shoppers were left bemused at the brand's latest styling of an orange cut-out bikini after spotting it on their website.
High street favourite Zara is popular among the fashion-conscious crowd, however it has become known for unusual campaign shots and modelling poses online.
A parody account - Awkward Zara - was set up on Instagram in response, where it regularly mocks the brand's more unique outfits with tongue-in-cheek posts.