Zara shoppers were amused by a quirky photo of the brand's orange cut-out bikini top after spotting it online.
High street favourite Zara is incredibly popular among fashion lovers, especially in Liverpool where its city centre store often boasts queues to get in that are so long, they stretch around buildings. Zara has a loyal online following, with shoppers eager to snap up all its latest product launches.
Parody Instagram account Awkward Zara has also built a dedicated social media presence, thanks to regular tongue-in-cheek posts which mock some of the brand's more unusual outfits, as well as some of its more eccentric campaign and website photos. The account already has 66.6K followers.