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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Butler

Zara at 50: how the brand rose to the top – and what it’s doing to stay there

Zara's new global headquarters
Zara’s new global headquarters in Arteixo, northern Spain. The site will have a private high street where the retailer will test out its latest store concepts. Photograph: Zara

In Arteixo, northern Spain, workers are putting the final touches to a gigantic white box of a building, fixing windows and planting greenery in the new global headquarters of the fashion brand Zara, which turned 50 this year.

The site, complete with a private high street where the retailer will test out its latest store concepts, is not far from the small store on the corner of a nondescript street in the centre of nearby La Coruña where, in 1975, Amancio Ortega opened his first fashion store.

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