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Fortune
Fortune
Sasha Rogelberg

Yum! Brands executive pushes back against AI hate: Taco Bell drive-thru bot has helped increase employee retention by making jobs easier

(Credit: Rebecca Greenfield—Fortune)

As Americans continue to oppose the AI buildout, Yum! Brands is reckoning with the dissonance between this opposition and the technology’s benefits for workers within the company.

At the Fortune Most Powerful Women Summit in Santa Barbara, Calif., on Tuesday, Yum! Brands Chief Legal Officer and Corporate Secretary Erika Burkhardt explained the disconnect she feels in seeing the positive impacts of how the fast-food giant has deployed AI across its restaurants, such as automating the drive-thru ordering process, with coming home and going on social media to see widespread criticism of the technology.

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