Founded by Markus Flossmann in 2008, YT Industries offers a wide range of products and they regularly feature high in most lists of the best downhill mountain bikes and the best enduro bikes. They have also recently dipped their toe in the crowded gravel bike market with the YT Szepter Core. The brands main focus is sill on mountain biking and gravity is integral to the brand with their bikes carrying riders to success at Red Bull Rampage, Downhill World Championships, and World Cups.
Central to the YT Industries brand ethos is customer brand experience and following the success of the YT Mill consumer experience concept in San Clemente, CA, Surrey Hills in the UK and Hausen, Germany, YT are proud to announce the new YT Industries Experience Center coming to Bentonville, Arkansas in early 2024.
