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Marie Claire
Marie Claire
Lifestyle
Lisa Oxenham

YSL Beauty's new campaign highlights 9 warning signs that a relationship could be turning abusive

YSL Beauty YSL Women Aid
Widya Soraya is a content-creator, activist, and survivor of domestic abuse.

Since launching the 'Abuse Is Not Love' programme in 2020, YSL Beauty has made a significant global impact by educating youth about intimate partner violence (IPV) and supporting grassroots organisations. 

This month, YSL continues to invest in resources for those in abusive relationships and their allies through its Abuse Is Not Love campaign, focusing on identifying warning signs of Intimate Partner Violence. The new 'Mistaken For Love' series highlights how abusive relationships can be disguised as passionate love and draws attention to the often unnoticed signs of physical, emotional and sexual violence. 

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