A pair of YouTubers' new energy drink is being so highly-sought after that it is now being sold on eBay for up to a whopping £50k after shoppers emptied shelves of the product in stores. Popular content creators and media influencers Logan Paul and KSI recently created Prime Hydration - an energy drink that has gone down an absolute treat with fans and teens.
So much so, that people are desperate to get their hands on one - even turning to auction sites online to sell and pay extortionate amounts for it. Currently, the drink is only being sold in Asda and has been designed to "fill the void where great taste meets function."
There are seven flavours of the drink to chose from, with Asda now having to restrict sale of the £2 drink to three bottles per customer. One eBay seller has put a pack of 12 blue raspberry Prime Hydration bottles on the site for £50,000.
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Individual 500ml bottles are also being sold for as much as £10,000 each on the auction site. There have been reports of long queues outside Asda stores as people head to their local branch in hopes of getting a bottle before they disappear from shelves, the ECHO reports.
Rapper KSI has 24 million YouTube subscribers, while Logan Paul has 23.6 million. The official Prime Instagram account currently boasts 1.2 million followers, highlighting the interest in the popular drink.
In a statement from the pair on the Prime website, they said: "We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle.
"Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves. We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world.
"As underdogs, we always cherish the opportunity to show the world what’s possible. Now that we’re both fighting for the same team, we truly believe the sky is the limit."
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