Tyler Hoover of Hoovie’s Garage fame recently posted a video showing his attempt to tow in his brand new Ford F-150 Lightning. The towing test doesn’t go especially well, since in the video Tyler doesn’t try to drive the truck conservatively, and so it uses up way more range than he expected while pulling a trailer carrying an old 1930s Ford pickup.
He has now followed it up and admits his video went viral because it had a negative headline about a truck that performed below expectations, pointing to similar videos that showed the Lightning performing much better in a towing test that had far fewer views. He explains that since there was an element of clickbait to his headline and thumbnail (and the words “Fail” or "Disaster"), the video was even picked up by news outlets.