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TV Tech
TV Tech
George Winslow

YouTube Viewing of Content from Top TV Networks Dominated by Shorts

United States
YouTube

SAN FRANCISCO—New data from Tubular Labs indicates that short videos under 60 seconds in length are the best performing content on YouTube that originates from the top five U.S. broadcast and cable properties. 

The new Tubular Labs study found that shorts accounted for 34.8% of YouTube views for the top five U.S. broadcast and cable properties from Sept. 2022 through April 2023, up from 27% during the same period from 2021 to 2022.

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