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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

YouTube TV Ups Its Monthly Price 12% to $73

YouTube TV
YouTube TV

Google has informed its YouTube TV customers that the monthly price of the virtual pay TV service is going up by $8, or 12%, to $72.99, effective immediately for new subscribers and on April 18 for existing ones. 

“We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” the company said in its note to customers. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”

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