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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

YouTube testing 'three strikes' rule to block users with ad blockers

YouTube open on an Android phone

YouTube is running an experiment to try and prevent users from using ad blockers while using the platform. In what’s fast becoming known as the “three strikes” warning, viewers are reporting a pop-up message that’s started appearing when browsing the site using an ad blocker.

Several screenshots have appeared on Reddit and Twitter displaying the warning which explains the YouTube “video player will be blocked after 3 videos” unless the ad blocker is disabled or the viewer signs up to YouTube Premium.

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