YouTube’s biggest star is setting his sights on mobile phones, but there’s a demographic mismatch that could complicate his ambitious plans.
Jimmy Donaldson, better known as MrBeast, is reportedly planning to launch his own mobile phone service in 2026, according to leaked investor documents viewed by Business Insider. The 27-year-old creator, who has amassed over 431 million YouTube subscribers, wants to follow the mobile virtual network operator (MVNO) playbook: essentially renting network capacity from carriers like T-Mobile or Verizon to offer MrBeast-branded service without building his own infrastructure from scratch.
