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MusicRadar
MusicRadar
Entertainment
Ben Rogerson

YouTube sets out its 3 AI music principles, as Universal Music chairman Lucian Grainge compares the “inspiring” generative technology to sampling, MIDI and Pro Tools

Lucian Grainge Universal Google Incubator Björn Ulvaeus Max Richter Universal Music Group
YouTube AI Music principles

Nowhere is AI-generated music more visible and talked about than on YouTube, which is playing host to both bonkers covers - ‘Johnny Cash’ singing Barbie Girl, anyone? - and polemical vlogs telling us that the music industry as we know it is dead.

In a blog posted by its CEO Neal Mohan, YouTube has now set out its three AI music principles. Note that these aren’t ‘rules’ - they simply set out a general vision of how the platform plans to handle things going forward.

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