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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

YouTube's 'NFL Sunday Ticket' ... And the Desperate Drive to Convert Around 6 Million Subscribers

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NFL Sunday Ticket

When they agreed to pay the National Football League between $2 billion - $2.5 billion a season for NFL Sunday Ticket in April, Google and YouTube undoubtedly weighed this National Research Group survey finding -- 71% of NFL fans said they'd consider a subscription to a new streaming service to watch out-of-market NFL games. 

And there are a lot of NFL fans out there. According to a Stamford University research study, more than 143 million Americans age 13 or older watched on TV or attended an NFL game in 2021. 

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