MrBeast did not gain the superlative of most-subscribed-to YouTube channel by chance. Boasting over 317 million subscribers, MrBeast—known for megaviral videos like “Ages 1-100 Fight for $500,000” and “I Spent 50 Hours Buried Alive”—has ballooned from an archive of prank videos to a food business and host of the to-be world’s biggest game show. In a leaked document that recently went viral, MrBeast star and creator Jimmy Donaldson, 26, laid out a comprehensive, if not unconventional, guide to succeeding in business.
The 36-page document, “How to Succeed in MrBeast Production,” contains sections on filming and editing content, and maintaining open communication with one’s manager. In It, Donaldson espoused the values of prolific work ethic, perfectionism, and accountability. Business Insider verified the document was from MrBeast with former staffers. MrBeast did not respond to Fortune’s request for comment.
