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Fortune

Eleanor Pringle

YouTube's biggest star MrBeast seemed to have launched the 'world's largest iPhone giveaway' — it turns out that, like Tom Hanks, he was the face of an AI scam

Tom Hanks MrBeast Jimmy Donaldson Gayle King Bill Gates Jamie Dimon TikTok FilmMagic

Left: YouTuber Mr Beast. Right: Actor Tom Hanks (Credit: Left: Steve Granitz/FilmMagic - Getty Images. Right: Taylor Hill/FilmMagic - Getty Images)

The warnings from even the fiercest advocates of AI that the technology could be used to harm people might be too late — it's already happening, and the biggest celebrities on Earth are targets.

Just this week two of the most famous people on the planet, actor Tom Hanks and YouTube star MrBeast, have been the subject of deepfake images used to sell products.

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