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The Guardian - UK
The Guardian - UK
Technology
Alex Hern UK technology editor

YouTube’s battle with TikTok takes its toll as revenues dip

YouTube and TikTok apps on a smartphone
As YouTube has been trying to chase TikTok’s audience, TikTok has made its service more YouTube-like. Photograph: Dado Ruvić/Reuters

YouTube’s long battle against TikTok has started to take its toll after its parent company, Alphabet, reported a decline in revenue at the video-streaming site.

The fall, from $7.2bn (£6.2bn) in 2021 to $7bn this year, is the first since Alphabet started reporting YouTube’s performance separately two years ago, and marks a financial slowdown at the once dominant internet video hub.

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