
YouTube has declared war on ad-blockers, and has been testing anti-ad blocking measures since May. Reports of those measures have increased recently, and now YouTube has confirmed that it has launched a new “global effort” to stop people using ad-blockers on the platform.
There’s a chance you already came across one of these warnings, claiming that ad-blockers violated YouTube’s terms of service. These warnings push users to either deactivate their ad-block or subscribe to YouTube Premium.