
YouTube Premium is the latest subscription service to raise its prices, increasing costs for users who pay for ad-free and enhanced features.
The standard individual YouTube Premium plan will increase by $2 to $15.99 per month, up from $13.99, beginning with customers’ next billing cycle, the company told subscribers Friday. YouTube Premium offers several benefits, including ad-free video streaming, offline downloads, background playback and access to YouTube Music, which is similar to Spotify and Apple Music.