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Fortune

Alexandra Sternlicht

YouTube piles on the AI sauce in an attempt to eat TikTok’s lunch

TikTok Alexandra Sternlicht Neal Mohan

(Credit: Isaac Brekken—Variety/Penske Media/Getty Images)

Happy Friday, it’s tech reporter Alexandra Sternlicht.

Yesterday, I attended YouTube’s annual product hullabaloo Made on YouTube. The invite-only event reeled top creators like Alan Chikin Chow, and YouTube executives including CEO Neal Mohan and former CEO Susan Wojcicki to Google’s bougie Pier 57 event space. Aside from the DIY donut stations, DJ spinning Fred Again, and Hudson River views, the event was all about AI, and, to say the quiet part aloud: pushing YouTube further into TikTok territory.

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