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Fortune
Fortune
Emma Burleigh

YouTube multimillionaire Ms. Rachel reveals her secrets to becoming the 'Taylor Swift for toddlers'

Rachel Accurso Taylor Swift Netflix Rogers “Barnes & Noble CBS Mornings
Ms. Rachel on TV. (Credit: NBC / Contributor / Getty Images)
  • Toddler sensation Ms. Rachel says everything about her persona, from her voice to her headband, has been carefully curated. Now, the winning formula has landed her a Netflix show and a book deal. 

Many toddlers can easily pick out ‘Ms. Rachel’ from a crowd of adults. Rachel Accurso, the 42-year-old YouTube sensation, has clinched a signature look: a pink headband, high ponytail, pink t-shirt, and denim overalls. And kids don’t even need to see the star to clock her—her sing-songy "Taylor Swift for toddlers" voice is instantly recognizable. 

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