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Android Central
Android Central
Technology
Sanuj Bhatia

YouTube just approved 30-second unskippable ads for TV — this might be where I draw the line

Google
YouTube app on Samsung TV.

What you need to know

  • YouTube has approved new 30-second unskippable ads for TV viewers who are not subscribed to YouTube Premium.
  • The ads are designed for big-screen viewing and will appear alongside 6-second and 15-second ad formats.
  • Google's AI will dynamically choose which ad length to show based on the audience and viewing context.
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