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TechRadar
TechRadar
Rowan Davies

YouTube is turning its TV app into a one-stop shopping platform — here’s how its new Buy with Google Pay tool allows you to buy products from advertisers in ‘just two clicks’

A smartphone with youtube logo and blurred youtube interface at background.
  • YouTube unveiled new features at its Brandcast event for advertisers and brands
  • Its new Buy with Google Pay tool lets you buy products from ads in YouTube's TV app
  • The company also announced two new AI-powered features

YouTube’s TV app is about to get a new function, but it has nothing to do with upgrading your viewing experience — instead, the company wants to make shopping through its ads a lot more convenient.

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